Business, English
The cookie jar: Rs. 403 crore of expected losses simply disappeared, and turned into profit. Nobody had earned a rupee
Steady, dependable profits are exactly what every investor wants to see. A company that earns roughly the same, year after year, feels safe, predictable, and well run.
Nirvana Media Labs, Business
Illustrative image from Nirvana Media Labs
But "steady" can be manufactured, and it has been done many times.There is a way for a company whose business is sliding to keep reporting calm, even earnings, without selling a single extra product